Pay for what you send.
Every price here is month to month. Pay yearly and it’s cheaper. Your contact count never changes your bill.
Every plan starts with a free trial: 7 days or your first 1,000 emails, whichever comes first. No card.
Plans
Mini
Small lists and a newsletter now and then.
$9/mo
or $7/mo paid yearly ($84/yr, you save $24)
- 2,500 emails a month
- Email only
- AI writing included
- Everything below
Starter
Weekly emails to a couple thousand people.
$24/mo
or $19/mo paid yearly ($228/yr, you save $60)
- 10,000 emails a month
- Email only
- AI writing included
- Everything below
Growth
Bigger lists, and texts when you need them.
$59/mo
or $49/mo paid yearly ($588/yr, you save $120)
- 50,000 emails a month
- 1,000 texts a month rolling out
- AI writing included
- Everything below
Bigger lists
On every plan
- AI writing: 20 fast generations a month, unlimited standard ones
- Send from your own domain
- Signup forms for your website
- Import a spreadsheet or a Mailchimp export
- Unsubscribes handled for you
- Export your contacts anytime
- Cancel anytime, keep your contacts
- Cancel in the dashboard
- Support from a real person (me)
If you write a lot, there’s an optional AI Copywriter add-on for $10/mo with unlimited priority generations. You don’t need it to use the AI.
Need more this month?
Send packs add to your plan for one month. Handy for a holiday rush without changing plans.
| Email pack | Price |
|---|---|
| +1,000 emails | $3 |
| +5,000 emails | $10 |
| +10,000 emails | $18 |
| Text pack rolling out | Price |
|---|---|
| +250 texts | $5 |
| +1,000 texts | $15 |
The open book
Here’s what each plan costs us to run if you use every email in it. Amazon SES charges $0.10 per 1,000 emails. Card fees are 2.9% + 30¢ on each monthly charge. What’s left pays for the servers, deliverability (keeping your emails out of spam), support, and me.
| Plan | Price | Sending cost at full use | Card fees | What’s left |
|---|---|---|---|---|
| Mini | $9.00 | $0.25 | $0.56 | $8.19 |
| Starter | $24.00 | $1.00 | $1.00 | $22.00 |
| Growth | $59.00 | $5.00 + texts | $2.01 | $51.99 before texts |
| Scale | $239.00 | $50.00 + texts | $7.23 | $181.77 before texts |
| Enterprise | $399.00 | $100.00 + texts | $11.87 | $287.13 before texts |
Monthly billing. Texts cost more to send than email and carrier fees vary, so they’re listed separately instead of guessed at. Most people don’t use every email in their plan, so real costs are usually lower.
Not sure which plan? Start the trial and see.
When the trial ends, we suggest the smallest plan that fits how you actually sent.