hollerpostHollerpost vs Mailchimp, honestly.
Mailchimp is a good product with a lot more features than we have. It’s also priced in a way that gets more expensive every time your list grows. Here’s the trade, so you can pick the right one.
Last checked August 2026.
Price
Mailchimp bills by how many contacts you have, and for newer accounts that count includes unsubscribed and unconfirmed contacts too (per emailtooltester, Aug 2026). Hollerpost bills by how many emails you send, so a bigger list doesn’t cost more on its own.
| Your list | You send | Mailchimp Essentials | Hollerpost, monthly | Difference |
|---|---|---|---|---|
| 500 contacts | twice a month (1,000 emails) | $13/mo | $9/mo (Mini) | $4/mo less |
| 2,500 contacts | weekly (10,000 emails) | $45/mo | $24/mo (Starter) | $21/mo less |
| 5,000 contacts | weekly (20,000 emails) | $75/mo | $59/mo (Growth, includes 1,000 texts) | $16/mo less |
Mailchimp Essentials prices as of Aug 2026. Check mailchimp.com for current pricing. Hollerpost prices are month to month; yearly billing is cheaper.
Who does what better
Mailchimp is better at
- Templates. Its template library is much bigger than ours.
- Ecommerce. If you run an online store, its store integrations go a lot deeper.
- Integrations overall. It connects to far more apps.
- Years of extras. It’s been around for over two decades and has features we haven’t built.
Hollerpost is better at
- Price for growing lists. You pay for sends, not contacts.
- Showing its work. We publish what each plan costs us.
- AI writing included on every plan, not an upsell.
- Email and (soon) texts on one plan.
- A real person on support. It comes to me, Josh.
- No traps. Month to month, cancel in the dashboard, export anytime.
Stay on Mailchimp if
Your business runs on an online store and you lean on its ecommerce automations, or you depend on an integration we don’t have. Switching would cost you more time than it saves in money.
Switch if
You’re a local business sending newsletters, announcements, and promos, and your bill keeps climbing because your list is growing. That’s exactly who Hollerpost is for.